Your fastest website with PageSpeed Insights for Chrome

[jordiqui]

The latest changes in Google's algorithm aim to penalize low-quality content or spam content. On May 20, 2014, Google decided to reward websites with original and relevant content for the user who wants to find answers to their questions, doubts or needs. Consequently, all website owners will act accordingly if they do not want to descend into the depths of the network. In any case, what does Google want?

A relevant factor is the loading time of your website. Google wants your web to appear in the browser like a lightning bolt in a stormy sky. To not bore the reader, we will get straight to the point. In this article, we are going to show you how to make your web faster with PageSpeed Insights for Chrome. At this point, we need the following:

1. Chrome browser
2. PageSpeed Insights extension for Chrome
3. Inspect element to optimize
4. Analyze
5. View optimized content
6. Download optimized image
7. Replace image
8. New analysis

PageSpeed

Chrome browser

Each user is free to use the browser that responds to their needs. But we have to play by Google's rules, and the most reasonable thing is to use their tools. This means that we will install Google Chrome as our browser, in order to carry out the process to make your web faster. Download the browser from its official page.

PageSpeed Insights extension for Chrome

We have installed the Chrome browser on our operating system. The next step is to install the PageSpeed Insights extension for Chrome. To carry out the installation, we go to the Chrome control panel / Settings / Extensions and in get more extensions, we write the name of this one. We will choose the one developed by Google and add it. This process is automatic and it will be loaded in your browser toolbar.

Inspect element to optimize

At this point, we already have all the necessary tools. Well, we still need the website :-). We open the browser, write the name of our domain in Google Chrome and wait for the blog we are going to optimize to load. In this case, we open a URL of your site and we will click on an image with the right mouse button. A window will open with a series of links where PageSpeed appears. Click on it and another window will open where we have to do the following:

• Analyze. Once we have carried out the analysis, the elements that we can optimize to improve the loading time of your page appear.
• Minimize the load. In this section, it will appear what can be improved to minimize the loading time. In our case, we will go to optimize images.

View optimized content

We are getting closer and closer to minimizing the loading time of your web, optimizing the images that are an essential part of the content of an article. We will observe that PageSpeed alerts us to the savings that compressing the element we have inspected would entail. But in addition, it offers us to view the optimized content!. So what are we waiting for! We click on view optimized content. After that, a link will appear that directs you to the element already optimized by Google, that is, the image.

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Download optimized image

When the window with the aforementioned appears, we will go to see the content of the optimized image and download it, renaming it according to the title it has on your website. There is nothing else to do.

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**
Replace image**

Here the user can use the FTP manager that best suits their needs, to upload the image and replace it, or directly from WordPress upload the image and replace it directly. Once we have changed the images that should have been optimized to minimize the load of your site, we will proceed to carry out the last step.

New analysis

Once we have replaced the image, we update the page. We press f5 and reload the page. We will proceed to follow the previous steps: inspect element by clicking the right mouse button, we go to PageSpeed and proceed to analyze again. In the result, we can observe that the replaced image no longer appears as content to optimize, minimizing, therefore, the loading time of your web page.

Conclusion

Your web page faster thanks to PageSpeed is a simple process through which we will minimize the load of our websites, replacing the elements that this tool optimizes with those that are an obstacle to our goal: to comply with Google's standard. Needless to say, that the most skilled can opt to minimize JavaScript, CSS and HTMl following the process described here.

Source: Tecnopsi | Technology Blog

[cobito]

I recently started to give movement to my blog and during this time I have been learning to perform SEO tasks. For some reason, in recent days it seems that Google has heavily penalized my site. I have been searching and there is nothing I have done except for two things:

· Due to a video I published that was quite successful, in a very short time many links to my site have appeared. It seems that Google does not like this, but rather it is preferable that they link to you little by little and in a continuous way over time.
· Due to some problems I deactivated the Wordpress cache, which makes the site take longer to load.

I did not know that loading time was a determining factor when evaluating the quality of a site, but from now on I will take it into account.

I will see if I can solve the cache problems.

[jordiqui]

@cobito:

I didn't know that loading time was a determining factor when evaluating the quality of a site, but from now on I will take it into account.

The use of plugins usually affects loading time. In the case of caching, you have WP cache which works quite well. Loading time is a determining factor, since a high loading time implies a high bounce rate and affects positioning directly. Regarding links, if they come from farms, Google doesn't like it. Panda 4.0, which appeared on May 20th, has penalized important sites like ASk or ebay for the content issue. The new algorithm prefers backlinks to entries rather than the Home, although many SEO gurus insist on saying the opposite. For a long time now, Google has been directing its algorithm towards content and semantic search, and not for keywords. Time will tell.