SEO curiosities.

[jordiqui]

Hello,
if we do a search on Google with the following keywords: Cluster HP Proliant gen8 it appears in the first place (only results in Spanish). And there is no doubt that if a website has a good reputation, it helps a lot. That is why many people who work in positioning, open profiles and add their web looking for a backlink. If it is follow and the website has a good reputation, it is perfect, as long as the theme is similar. The thing is that I was looking for cluster hp proliant gen 8 and zas appears hardlimit.

[cobito]

@jordiqui When I took over Hardlimit, I had a blog on Wordpress with which I was obsessed with SEO to such an extent, that when for example a new version of a distro appeared, within 3 minutes of having published the entry on the blog (I'm not exaggerating), it appeared in first position on Google by putting the name of the distro and the version. All this with the invaluable help of the Google webmaster console.

I transferred that obsession to Hardlimit but here it was much more complicated, first, because the content was not created by me and second, because there was an impossible heritage to position (or at least I didn't know how), so I focused on avoiding repeated content at all costs to such an extent, that I had an Apache configuration file with thousands of lines with permanent redirections of repeated pages.

Over time, I started to "fight" with pages of garbage content: those that put a paragraph repeating a keyword a thousand times that doesn't make any sense. So I started to lose interest. Shortly after I removed advertising and eliminated tracking from Google Analytics, which caused the forum's positioning to drop to the depths of the search engine.

I suppose that with time and with the legal restrictions that have appeared with the collection of data with advertising and tracking in the EU, the search engine has started to treat the forum better and better.

Regarding the rest of the pages, mainly the test bank, I stick to following the W3C recommendations scrupulously (now that I think about it, I should review the topic after the changes I've made recently), and it seems that Google likes that.

I'm glad to see that Hardlimit is well positioned now. Let's see if it continues like this and Google does something to make the relevant content come out better positioned and not the one that knows the best SEO tricks.

[jordiqui]

@cobito In my case, I only have a digital anthropology project, so I just correct the errors that the Google console alerts us about, as you mentioned, and duplicate content. In this case, I always try to add the canonical URL that I want to be the relevant one. But of course, I publish the content myself and I am the one who decides which word from the academic texts I want to rank. In the case of a forum, you have already commented on this. Then there is the issue of being linked to websites considered spam, but all of this can be checked from webmaster tools, now search console. The part about complying with the standard should be easier for those of you who know how to program. But going back to what you mentioned, I had to leave this job, I was self-employed, precisely because of what you have quoted. It is insane and very enslaving. At least if you do it alone without a work group like agencies do.

[martaperales]

Hi! I'd like to know what link building techniques are currently being used. What used to be leaving messages on forums with links to a website.

[cobito]

@martaperales Hi there.

Well, as a legitimate SEO strategy, things haven't changed much: it's about creating original, high-quality content that makes other sites want to link to it. And with AI, I think originality will take the crown because content will become increasingly exotic and exclusive.

To give an example, on our homepage we add links to the sources of the news we publish. The economics are simple: websites dedicate time and effort to gathering information, writing it up, and presenting it; from Hardlimit, we cover it and as "payment," we add a link to the original source. This brings them both direct visits from our site and a small SEO "score".

As for illegitimate SEO strategies, I couldn't tell you. Hardlimit's moderation team is so brutally efficient that the moment someone creates an account with even the slightest suspicion of being exploited as an SEO resource (for example, by adding links to sites without permission and without going through Hardlimit's marketing and billing department), said account is instantly terminated.

That's why I don't have firsthand experience with current tactics.