To me, the AMD 480 seems like a correct graphics card for the price it has. It's also true that I think the model that's worth it is the 4 Gigas, not the 8 if you play in Full HD and not at higher resolution. When the 4 Gigas model with a good cooler comes out, it will be an appetizing graphics card, for those who want a decent graphics card, without being a top of the range, that is not extremely expensive.
There are people who complain that say the 480 is not for that much, I suppose it's the people who had an Nvidia 970 GTX that before they sold it second-hand for 300€ and now they can't sell it for 200€ (in hard2mano it's like that) or the people who like monopolies, because for me the new Nvidia range is not that expensive, it's the price that is insulting. Even the price of the 1060 can be high and exceed 300€ by much.
The price of the 1080 seems brutal to me and the 1070's too. Unless you are a super gamer and have money to spare (mind you, I don't criticize anyone who spends that on a graphics card, everyone can do what they want with their money). But I remember other Nvidia top of the range that were worth about half of what they are worth now, and not so many years ago.
By the way, the 1060 is rumored to come capped to mount SLI, not to mention that they will be 3 or 6 Gigas models. 3 Gigas in some games may be short, and 6... we'll have to see the surcharge.
I miss the time when you could buy a graphics card in this range for 200€ or less, not to mention the 1080-1070 that for what they are worth you can build a great gaming PC.
Not so many years ago, if you remember, AMD models were sold, the 5850 Xtreme in PC components refurbished model, for about 90-100€. It was a marvel to spend that money and know that you had a decent graphics card for current games. It wasn't a powerhouse, but for that price it turned out to be super appetizing. Today there are no such deals.
In summary, competition is good. AMD had graphics cards similar to the 970 GTX at slightly lower prices. Now they have released a similar graphics card, that consumes less and is cheaper. Well, I think it's not bad at all. When new models come out, I suppose they will put two power connectors on some, to avoid current problems, they will put decent fans and not the turbine one, and we will have to see if the surcharge of the 1060 over the 480 is worth it.
